HIGH POINT – Looking to tap into the work from home dynamic that has continued for many working professionals, bedroom and dining room resource A-America has entered the home office category, offering desks, file cabinets and printer/storage units featuring its signature solid wood construction.
At the recent Premarket, the company showed three groups, featuring smaller scale writing desks and companion side pieces, with other groups planned for the fall and future markets.
The first group is called Glacier Point, a transitional rustic group made with solid New Zealand pine in a Graystone finish. It includes a writing desk with a center drop-front drawer and a filing cabinet and printing station with drawer and shelf storage.
With a corner unit, these pieces also are interchangeable, allowing the footprint to serve as a standalone desk or L-desk configuration. The file cabinet also fits beneath the desk work surface.
Sun Valley also has rustic design elements and is made with solid pine in a Charcoal finish. It includes a writing desk with center drawer, a file cabinet, a printing station with drawer and shelf storage and a corner table that allows the unit to be used in an l-configuration. The filing cabinet and printing station both offer bottom drawers that fit letter and legal-sized folders.
Desks in Sun Valley and Glacier Point are targeted to retail at $349.
The Singapore home office has modern design elements and is made with solid acacia in a mid-tone brown finish called River Rock. It offers a $499 partner-style writing desk with dual lift-top storage and space for seating on either side. The group also has companion bookshelves and a filing cabinet that holds letter and legal files and companion bookshelves.
These and other additions to the category and the solid wood bedroom and dining line can be seen at the company’s showroom in W-1047 of the International Home Furnishings Center.
I’m Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.