HIGH POINT – Case goods and upholstery manufacturer A.R.T. Furniture will be open for a full week before and after Premarket, showing a wide mix of new case goods and upholstery to buyers, many of which are getting to see the company’s line in person for the first time this year.
The showroom at 122-A North Hamilton St. will be open from Sept. 11-18. There will be nine new case goods include Passage, Palisade, Newel, Charmé, Cotiere, Arris, Loggia, North Side and Architrave. In addition, it will showcase its new upholstery program, Profiles.
These and other developments at A.R.T. have been spearheaded by CEO Jeff Young, who told Furniture Today last fall the company is making efforts to increase the appeal of the line, particularly to new consumers seeking value-oriented product, including Millennials.
“Retailers coming to our magnificent showroom will see a marked difference in the tone and D.N.A. of A.R.T.,” said CEO Jeff Young. “Changes we have made in the past 10 months will be clearly evident to our customers and more in keeping with the Millennial-dominated consumer who continues to lead the way in the increased purchases of home furnishings we have experienced here at A.R.T.”
“We have missed seeing our customers and we are excited for them to experience the new A.R.T. showroom,” added Jason Foy, vice president, sales. “Many have expressed that they would feel more comfortable shopping in a less crowded environment, and we are going to accommodate their request by keeping our doors open for a longer period. Given the amount of new product we have, spreading appointments over a week will allow us to provide a higher level of service.”
I’m Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.