UNION, N.J. — Bed Bath & Beyond has inked a five-year agreement with Google Cloud for a range of platform solutions to further personalize the shopping experience for customers, enhance fulfillment capacity and optimize merchandise planning and demand forecasting.
The retailer will leverage a number of Google Cloud technologies — including BigQuery, Spanner, Google Compute Engine and Google Kubernetes Engine — to establish a singular view of customer data across its portfolio of brands. Deloitte will serve as strategic transformation services partner.
Bed Bath & Beyond will utilize BigQuery to grow its machine learning and analytics capabilities. The company plans to enhance its ability to project future sales trends and, based on those projections, to make instant, customer-centric decisions with real-time data, better serving the market with improved demand prediction and optimized inventory and merchandise planning. It will focus on its core markets of home, baby, beauty and wellness.
Google Cloud will also help Bed Bath & Beyond created a truly personalized, omni-always shopping experience with a more agile and predictive e-commerce platform. The company will also use Google Cloud’s AI-powered solutions to support the customers’ entire shopping experience, from search navigation and checkout to delivery or pickup.
In addition, Bed Bath & Beyond will leverage Google Cloud’s technology to harness its data and drive smart allocation to enhance management of fulfillment and cost. The partnership provides enhanced fulfillment capabilities at a massive scale to optimize virtually every aspect of the business, from demand forecasting to supply chain logistics and the customer experience.
“By migrating to Google Cloud, Bed Bath & Beyond expects to be able to reduce cost and drive business value through real-time analytics across marketing, merchandising, supply chain and more,” said Carrie Tharp, vice president of retail and consumer at Google Cloud.
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