FARMINGDALE, N.Y. – Responding to demand from its mattress and furniture retailers, Bedgear has introduced a Performance Mask that the company says is engineered to reduce heat and sweat buildup.
Retailers reached out to Bedgear requesting a face mask made of breathable fabrics that maximizes airflow, the company said. It noted that retail sales associates wearing the “highly soft and breathable Performance Mask” would enjoy the same benefits that consumers get while sleeping on Bedgear products.
“Bedgear is solving the problem of overheating and sweating while wearing a normal face mask in a natural way, using our patented fabric technology that has continuous airflow, is moisture-wicking and is trusted to support eight hours of sleep,” said Bedgear CEO and founder Eugene Alletto. “Now these same fabrics can help the retail service associates at mattress and furniture retailers while they are awake. The retail community needs to protect their front-line members while keeping them from overheating. Imagine what it feels like to sleep on a Performance Mask, receiving the same comfort and well-being.”
Central to Bedgear’s Performance Mask is Dri-Tec moisture-wicking fabric, which alleviates sweat and is found in the brand’s pillows, sheets, mattresses and mattress protectors. The Performance Mask features three layers of breathable fabric that have been engineered to wick away dampness and excess warmth. The outer layer is made of the brand’s moisture-wicking Dri-Tec fabric technology. Beneath is a woven filtration layer. The innermost layer is made with an additional Dri-Tec panel with an anti-microbial treatment, adding another level of protection.
With a soft jersey knit feel, the mask features a white Bedgear logo on the left side near the adjustable strap for a comfortable fit, the company said.
The Performance Mask supports Bedgear’s “clean” guidelines for that call for the use of Bedgear’s patented Sleep Napkins to ensure consumers feel safe and comfortable so they continue to shop in-store today and after the pandemic. The Sleep Napkins are used for each shopper as part of the personalized Performance pillow and mattress fitting, officials said.
The Performance Mask is available for purchase on bedgear.com at $14.99. Bedgear will be donating 19% of all the brand’s Performance Mask sales from bedgear.com through the month of July to the Bedgear Foundation. All proceeds donated will be used by the Bedgear Foundation in its future COVID-19 relief efforts and donation projects, the company said.