Malouf’s M455 adjustable base includes a massage function.
LAS VEGAS — Several new boxed beds will make their debut at the summer market here.
Overall, the slate of bedding introductions is light. The January Las Vegas Market continues to be the industry’s major launch pad for new models, with the summer market generally giving producers a chance to round out their lines and fill specific product needs.
In addition to the new boxed beds, summer introductions include adjustable bed bases, a sustainable bedding line and pillow lines.
The boxed bed introductions include Gino, a new bedding brand launched by Italian mattress manufacturer Magniflex. The vacuum-packed mattress targets younger, price-conscious consumers.
Gino will feature its own branding and a coordinating website designed to capture sales from Millennial consumers, a target growth area for the company.
Eclipse International, which is connecting with its dealers virtually this summer, has developed a 12-model boxed lineup with mattresses to retail from $499 to $1,499 in queen. The program will be supported by drop-shipping services direct from the factory to consumers.
Spring Air International is introducing a four-model boxed-bed collection to give retailers a branded offering to compete in the growing direct-to-consumer segment. The mattresses are priced to retail from $299 to $599 and offer a safe shopping solution for consumers.
Responding to dealer requests, Top 10 bedding producer Corsicana is introducing a power motion adjustable bed base to coordinate with its five brands. The company is among those connecting with its dealers virtually.
The addition of the base will allow retailers to receive a full complement of sleep products — mattresses, a power adjustable bed base and mattress toppers — on one delivery truck, which will help streamline vendor lists, maintain a consistent supply chain of domestic assembled goods, and improve warehouse efficiencies, the company said.
Corsicana’s Optimax Motion Base is priced to retail as low as $799 and includes features often only available in higher-priced models starting at $1,500, officials said.
Malouf is showcasing two new adjustable bed bases.
The Malouf M455 Adjustable Bed Base offers the benefits of adjustable sleep with the soothing effects of massage. The Malouf S655 Adjustable Bed Base features nine dual-zone massage motors, head tilt and underbed lighting.
Paramount Sleep is making a sustainable bedding statement with the launch of its new Nature’s Spa Aire. The environmentally conscious line balances comfort, support and pressure relief and is designed for consumers who seek natural materials, the company said.
Nature’s Spa Aire will debut with four beds: Aire Extra Firm, Aire Luxury Firm, Aire Pillow Top and Wellbeing Euro Top.
Boyd Sleep is introducing new airbeds for the guest bed market that it says meet the hygiene and value needs of consumers in a COVID-19 world.
The company is bringing out new Beautyrest airbeds designed to be strong performers in the $200 million in-home instant air/guest bed market category. The beds feature strengthened vinyl sides and Sleep Fresh antimicrobial protection.
Best Rest is introducing new mattresses designed to give consumers safe, personalized sleep.
The Lux mattress is “effective against coronavirus,” offering Sanitized additives to protect synthetic textiles. This mattress is made with “the most advanced anti-viral treatment available in Europe,” the company said.
Best Rest is also introducing a new mattress designed to kill viruses, bacteria, bedbugs and dust mites. It contains patented heat pads on his/her side controlled by a smart phone app. On the low setting, it soothes muscle aches and pains. On the high setting, while the mattress is not in use, the bed will kill viruses, bacteria, bedbugs and dust mites on both the mattress and sheets, the company said.
MLily USA is expanding its pillow lineup with two collections designed to meet the growing demand from retailers for high-margin sleep products that deliver add-on sales.
The new pillows, crafted with MLily’s proprietary foams, offer exceptional breathability and are covered in an environmentally friendly, organic cotton fabric, officials said.
The new pillow collections are available in three height profiles, and give the company a full array of a dozen pillows designed to meet a variety of comfort and sleep preferences.
