NEW YORK – Casper Sleep announced a partnership with fashion retailer Nordstrom. Beginning this month, consumers will be able to buy Casper’s mattresses and sleep accessories online at nordstrom.com and in-store at select Nordstrom retail locations.
Casper’s strategic expansion of its retail partnership channel has driven a nearly 90% increase in revenue from this channel in the six months ended June 30, compared with the same period in the prior year.
Casper will initially be available at 31 of Nordstrom’s full-line stores across the country. The company now has partnerships with 23 retailers in addition to Casper’s 66 owned retail stores and its e-commerce channel.
“Partnering with a premier retailer like Nordstrom is another step towards advancing our multi-channel distribution strategy to reach more customers wherever they prefer to shop,” said Emilie Arel, president and chief commercial officer at Casper. “As we are spending more time at home, people are seeking out a better sleep experience more than ever. The combination of these two loved, trusted and authentic brands is a win for both partners and customers alike.”
Nordstrom will offer a selection of Casper’s most popular sleep products for the entire bedroom, including its mattresses, pillows, sheets and weighted blankets. All Casper products will be featured within the Nordstrom At Home category.
“As we redefine our Home category, we’re excited to be partnering with Casper to bring their award-winning assortment of bedding to Nordstrom,” said Olivia Kim, vice president of creative projects and home at Nordstrom. “Now more than ever, our homes are the most important places in our lives. This partnership allows us to serve customers incredible Home items in an accessible and easy-to-shop way.”