NORTH BRUNSWICK, N.J. – Eclipse International is bolstering its private-label program to include products across its portfolio that offer proprietary, patented features.
“In today’s competitive market, retailers are increasingly turning to Eclipse to produce their own branded lines that distinguish themselves from those brands that are on every corner or a click away,” said Stuart Carlitz, president and CEO of Eclipse International. “Our private-label programs offer our partners a range of products that give them a real competitive edge with exclusivity in their marketplace.”
Retailers who floor an Eclipse private-label lineup receive exclusivity, and the company’s sales and merchandising teams work closely with dealers to design mattresses and point-of-sale materials with specific features and benefits that resonate with consumers. Eclipse offers a lineup featuring its patented lumbar zone quilting and spinal reinforced spring system.
“Our private-label program offers dealers quality standards, inspections and standard operating procedures that all of our licensed factories follow using the exact same materials for a consistent product,” Carlitz said, adding that the company’s full selection of designed beds from the company’s portfolio of brands – from Eclipse and Eastman House to Chittenden & Eastman, Velika and Pure Talalay Bliss – offers dealers a variety of brands.
Eclipse private-label programs are in place at a number of Top 100 brick-and-mortar furniture and bedding retailers, including Ethan Allen, Haynes Furniture and Farmers Furniture, and at online mattress brand Saatva, which features white-glove delivery.
“We choose our private-label partners carefully, and we make certain our regular dealers have unique products that are differentiated from the exclusive, private-label programs,” Carlitz said. “This limited distribution system protects all aspects of our dealer base.
“It is a well-thought out business plan that has brought and continues to bring us significant growth. Our team works closely with our partners to develop the right programs that meet the needs of their consumer base. Our programs give retailers the ability to stand out in their marketplace with an outstanding line of exclusive mattresses.”