Kelle Giordano has joined Eclipse International as director of marketing and graphic design for the mattress manufacturer and licensing organization. She replaces Scott Baron who passed away earlier this year. Giordano is responsible for leading all marketing efforts for the North Brunswick, New Jersey-based company. She reports to David Tenuta, vice president of brands.
Giordano brings more than 30 years of marketing, merchandising and sales experience to her new post. Most recently she was vice president of merchandising with Sheex Inc., where she spent two years guiding product development and pricing strategies and two years as vice president of sales. Prior to that, she spent 28 years with the clothing boutique chain Denim Habit where she had financial and marketing responsibilities.
“Kelle has a great passion for developing strong brand messages that are creative and innovative, elevating them to new levels that truly drive growth,” said Stuart Carlitz, Eclipse president and chief executive officer. “Her broad background, not only in marketing but in business management, sales and merchandising, makes her the perfect leader for our marketing team as we continue to develop and expand our portfolio of brands.”