These chaise lounges are part of the new Eichholtz outdoor furniture line. They are shown in Mineral Blue, Sunbrella fabrics.
HIGH POINT — Luxury furniture resource Eichholtz recently has launched an outdoor furniture line, a new category for the company that it expects to being shipping in the next 30 days.
In its first collection, the company is offering 26 pieces including dining chairs, sofas, accent chairs and chaise lounges. It also will include occasional and dining tables, including a round open-pedestal base version and a rectangular trestle-base version. A planter is also available.
Made with metal frames, the pieces come in two finishes: black and white. Cushions feature Sunbrella acrylic fabrics in Mineral Blue and neutral canvas tones.
A sofa retails at $6,900 and the chaise lounge retails at $2,900.
Dallas George, Eichholtz managing director for the U.S., said designs in the category are starting to better complement and reflect the designs for interior furniture. Styles in the Eichholtz line share this same approach.
“There is a world of difference between what is being developed today in outdoor vs. what was developed five to seven years ago,” he said. “It’s designed to weather the elements, but it is done in a stylistic way. It is style with durability.”
He cited the use of Sunbrella fabrics as an example of this, offering “fashion that will last” with a 10-year warranty against fading. The fabrics also are engineered to resist mold and mildew and can be cleaned with bleach, while retaining their color.
While the company did not receive samples in time to show them at the October High Point Market, it had printed brochures for dealers at its showroom, which also are available digitally. George said that the company expects to get some orders based on interest dealers showed in the category at market.
Now in production in Asia, the line is expected to ship in about 30 days and will hit retail before the President’s Day holiday.
The company also is working on two new collections it expects will be ready to show at the April High Point Market.
George said the timing is right for the line as more people are entertaining outdoors. He added that many of the company’s target audience of large retailers are seeing success in the category and looking to grow their presence with step-up lines.
“It is a category that is growing, and that is not going away,” he said. “The only way to sell step-up outdoor (furniture) is to show it. You can’t sell it out of a catalog. Customers need to sit on it and see the styling and the weight and scale of it.”