Mike, left and Susie Wurster, and Jeff Quinn and Alex Cihak, all of Elements International, with one of the company’s new sleep sets.
HIGH POINT – Elements International Group expects to begin producing bedding in a new mattress factory in the first quarter next year.
The company is showing its first bedding introductions, a number of memory foam beds, at this week’s High Point Market and will ramp up its bedding offerings in the new year, officials said.
Elements will be building a factory in the Mesquite, Texas, area near its headquarters and will produce mattresses and upholstery at that facility, said Mike Wurster, president.
He said the company’s entry into the bedding category fills a void in the company’s line, which is currently focused on case goods and upholstery. “We believe mattress imports will be challenged around the world, and we feel we can beat their prices by making mattresses in the United States.”
Wurster estimated the new mattress and upholstery facility will cover approximately 150,000 square feet and noted that Elements will be able to serve bedding customers across the entire country from that facility.
The company’s initial mattress introductions, all memory foam models, retail from $299 to $999 in queen. Elements’ expanded bedding line, which will encompass memory foam, latex and hybrid models, will cover a broad range of retail price points, topping out in the $3,000 to $4,000 range.
The company plans a formal launch of its bedding line at the Las Vegas Market in January.
Bedding veterans Josh Micklos and Jeff Quinn are running the company’s new Elements Sleep operation. Micklos has been named president, while Quinn is vice president.
Quinn said the bedding plant will utilize a lean manufacturing model. “We will bring quality and value to the market while servicing our customers across our dealer network.”