
AUSTIN, Texas – Craig Starnes has joined Four Hands as vice president of logistics, a new position at the full-line resource for lifestyle home furnishings.
At Four Hands, Starnes will manage the flow of goods from origin to customer while working to streamline logistics, fulfillment and final delivery to exceed customer delivery expectations.
“In creating this new role we will be able to enhance our customers’ overall relationship with us by becoming more proficient logistically from the start of their order to their final delivery,” said Jerome Kearns, COO of Four Hands. “Craig’s depth of experience in logistics and fulfillment will allow us to advance our capabilities, drive efficiency and provide a better experience to a broad range of customers in an environment that is rapidly evolving.”
Starnes comes to Four Hands from Yeti Coolers, where he served as director of logistics and fulfillment. His prior experience includes several management positions in logistics for L.L. Bean and Abercrombie & Fitch. Starnes will be directly involved in building a logistics team at Four Hands that helps the business scale and provides customers a best-in-class delivery experience.
“It is great to be part of such an innovative and dynamic company,” Starnes said. “I am looking forward to expanding Four Hands’ logistics capabilities and providing our customers with a world-class delivery experience.”
I’m Powell Slaughter, senior editor at Furniture/Today. I returned to the publication in January 2015 after nine years of writing about furniture retail strategies and best practices at a monthly magazine focusing on home furnishings retail operations. Prior to that, I spent 10 years with F/T covering wood furniture, the last five of those as case goods editor. Upon my return to F/T, I developed coverage of the logistical and service aspects of the furniture industry as well as following the occasional, home office and home entertainment categories. In April 2018 I took over the upholstery category, with responsibility for coverage of the fabric and leather stationary and motion upholstery, recliners and massage chair categories.