LOS ANGELES – Nicole Gallo-Pratt has joined BrandJump, a leading e-commerce sales and marketing firm in the home furnishings space, as associate director of creative content.
In this role, Gallo-Pratt will provide strategic leadership to the brand content and creative teams. She also will partner internally with channel management and externally with brand clients, driving consistency and cohesion through all steps of the copy development and messaging process.
She reports to Director of Merchandising and Operations Shelly Jones-Jackson.
“Nicole comes to BrandJump with more than 10 years of content creation experience and has led a team of copywriters with the focus of enhanced product copy using SEO research, keyword planning tools and competitive analysis,” said Jones-Jackson.
Gallo-Pratt joins BrandJump following several content marketing positions with various fashion retailers including Lord & Taylor, Saks Fifth Avenue and Dillard’s. Her prior experience also includes serving as a content specialist with Wayfair, and she was a senior content marketing manager with Spencer’s.
“Nicole was also heavily involved in the creation of new processes surrounding the launch of a PIM system when Saks merged with HBC,” Jones-Jackson added. “This standout experience was one of the key reasons we were so excited to have Nicole join BrandJump.”
I’m Powell Slaughter, senior editor at Furniture/Today. I returned to the publication in January 2015 after nine years of writing about furniture retail strategies and best practices at a monthly magazine focusing on home furnishings retail operations. Prior to that, I spent 10 years with F/T covering wood furniture, the last five of those as case goods editor. Upon my return to F/T, I developed coverage of the logistical and service aspects of the furniture industry as well as following the occasional, home office and home entertainment categories. In April 2018 I took over the upholstery category, with responsibility for coverage of the fabric and leather stationary and motion upholstery, recliners and massage chair categories.