Gold Bond’s Smart Luxury line retails at $2,000 and up in queen.
HARTFORD, Conn. – Independent mattress manufacturer Gold Bond Mattress says it is enjoying a surge of high-end mattress sales as those consumers are shrugging off the effects of the COVID-19 pandemic.
The company said it has seen a 23% uptick in its high-end sales over the past few months.
“Upper-end consumers in today’s market are looking for better goods, and our retailers are turning to us to fill the need,” said Robert Naboicheck, president of Gold Bond Mattress. “Let’s remember that for many families, staying home for six months or more means less money spent on clothes, commuting and vacations. They are investing that money into their homes, and we are seeing the benefit of that trend.”
Consumers who typically shop in the upper price points have experienced little impact from the pandemic, and many long-time city dwellers in the Northeast are moving to invest in luxury homes in the suburbs, he added.
Gold Bond’s Smart Luxury and Smart Hybrid collections have been leading the company’s orders. Built with Leggett & Platt’s Bolsa unit with Quantum Edge coils, the beds are crafted in Connecticut with materials made in America, another key selling point for consumers. Gold Bond’s Venice, which offers one of the highest coil counts available, has also been in high demand, the company said.
The Smart Hybrid innerspring series retails from $2,499 to $2,999 in queen while the Smart Luxury innerspring models are priced to retail from $1,999 to $2,499 in queen. Venice is priced to retail at $1,599 in queen.
“Retailers are looking for better goods to sell, not only to meet the wants and desires of consumers, but to help boost their overall margin,” Naboicheck said. “As mattress sales have continued to soar over the past few months, we’ve spent a great deal of time working closely with our partners to fulfill their product needs.”