HARTFORD, Conn. – Independent mattress manufacturer Gold Bond said it has increased its on-location training and retail visits over the past 90 days to support a surge in new retailers. The company has increased its safety protocols to support the increase in personal sessions.
While masks, hand sanitizer and social distancing are now part of every retail visit, Gold Bond said it remains committed to its long-standing practice of educating new and current partners on product introductions and quality and manufacturing standards.
“Our retailers have a proven track record of success when they go through our training playbook,” said Robert Naboicheck, president. “We know our training is a differentiator, and we see results in working with RSAs to teach them the handcraftsmanship and quality story that Gold Bond mattresses deliver and that can only be done in person, albeit under more stringent safety protocols today. We are nimble and able to pivot quickly to meet retailers’ needs, and our strategy allows us to showcase and demonstrate our new products in person.”
Naboicheck and his son Skip Naboicheck, vice president of Gold Bond, personally lead each product session.
“I find it astonishing that most of the manufacturers in our business think that you can avoid walking into a retailer’s showroom for seven months to train their people, make new product presentations and think that absence won’t have an impact on sales,” Robert Naboicheck said. “While today’s business climate has changed dramatically, our retail network is reaping the rewards of strong consumer demand, which means they need new product and even more support than prior to the start of the pandemic.”