MOUNTAIN VIEW, Calif. – Google will now expand its free shopping listings to merchants worldwide starting in mid-October, including Canada and Mexico, as well as Europe, Asia and Latin America.
In April, Google started allowing merchants in the U.S. to sell for free on its site starting with the Google shopping tab and then expanding to the main search results section in order to help connect companies with customers regardless of whether they advertise on Google.
The company said that opening up this feature to all merchants will enhance its offering and appeal to both sellers and consumers around the world.
Similar to Amazon, merchants that want to ensure prominent visibility in the search results, due to increased competition with more products eligible to show, will continue to pay for ads. For e-commerce marketers and SEOs around the world, the announcement adds a new layer to organic product search optimization efforts.
Manufacturers and retailers can participate by uploading product feeds to Google’s Merchant Center account and then opting into the Surfaces on Google program. This will allow all products to show in relevant search results across Google Search, the Google Shopping tab and Google Images.