TUXEDO PARK, N.Y. — Early learning environment and children’s furniture specialist Guidecraft has partnered with Martha Stewart and Marquee Brands to offer a line of youth educational furniture for the home and other learning spaces.
The Martha Stewart Living and Learning Kids Collection by Guidecraft will include a range of products including desks, reading nooks, art centers, media consoles, corner units and bookcases. It will also include beds, dressers and other storage systems designed for youth bedrooms.
The pieces will come in two color options, Warm Gray and Soft White, making them not only suitable for either gender, but also allowing pieces to be mixed and matched within the collection. The pieces also are ergonomically designed for children ages five to 15.
The company said that pieces can be combined to create “intentional learning spaces,” with a wide array of storage capabilities that can serve children’s current and future needs.
“This is an exciting collaboration based on the mutual passion for designing products that enrich the lives of children,” said Alex Romano, Guidecraft vice president, marketing. “The pieces in this collection allow parents to design rooms that create inspirational learning environments for children who will be doing more learning and studying at home, an increasingly important consideration for many dealing with uncertain school plans for the foreseeable future.
“The Martha Stewart Living and Learning Kids’ Collection by Guidecraft will create a bridge between living and learning spaces for children in their own homes.”
Carolyn D’Angelo, president of the home division at Marquee Brands, which acquired the Martha Stewart brand in 2019, said that the company was pleased to partner with Guidecraft on a collection that “blends learning, living, play and media all into one product. With our design authority in the home space and Guidecraft’s expertise in children’s furnishings, we were able to create a functional and elevated product at an affordable price point that a child can grow with for years to come.”
Much of the line will be available in mid-October through www.guidecraft.com as well as other participating retailers nationwide including Amazon and Wayfair.
I’m Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.