HIGH POINT — The High Point Market Authorityhas opened online registration for fall High Point Market, recently rescheduled to run Oct. 13-21, and debuted a new safety initiative.
Part of the new safety focus, the HPMA is debuting a site, found at this link, dedicated to COVID-19 information. The microsite contains an outline of registration details, overviews the overall safety measures that will address health and well-being onsite during market, and shares a detailed preparation plan for attendees, encouraging all to plan ahead. A separate page with specific information for exhibitors is also part of the site.
As planning progresses, the HPMA said in a release that the site will be updated regularly with additional details. In coordination with local and state health officials, more specific guidelines for exhibitors, staff and attendees will also be shared closer to market’s start so that the most up-to-date information on the status of the pandemic will be available.
“With the industry feeling the effects of pent-up demand for residential furnishings, access to High Point Market exhibitors and their product offerings this October will be crucial for retailers and designers,” noted Tom Conley, president and CEO of the HPMA. “Keeping the health of our industry and community a top priority, we will continue to revise and revisit the tenets of our plan to ensure we are meeting or exceeding all suggested and mandated guidelines this fall.”
The debut of #HPMKTsafe is the second part of HPMA’s master safety plan. Previously, the group announced a change to market dates, extending the event to nine days, in an effort to allow for social distancing and expected reduced capacity requirements within buildings and showrooms. Now, when domestic buyers and industry gusts register, they will be asked to select their primary attendance period based on the designated region for the home state of their company’s headquarters.
Attendees are encouraged to register fall market in advance at the HPMA’s website to receive their passes in the mail prior to their arrival in High Point, as onsite registration options will be reduced this market. All registrations completed by Oct. 2 will have their passes mailed in advance, and new buyers are being asked to pre-register by Oct. 9 in order to be approved in advance of High Point Market.
To learn more about the new registration structure, click here.