MARTINSVILLE, Va. – Hooker Furniture is expanding the digital showroom tools it developed in response to the cancellation of April High Point Market to build momentum for fall introductions and inline goods by providing new styles and updates on its most popular programs for the company’s retail and interior design partners.
New programming includes the addition of a comprehensive new video series, which features not only new Hooker case goods, but also products from the company’s upholstery divisions: Hooker Upholstery, Sam Moore and Bradington-Young. In addition, 360-degree virtual showroom tours are now available, and the company is also hosting private virtual tours of its showroom, by appointment. Hooker has some 90,000 square feet of showroom space in the International Home Furnishings Center.
The videos are presented by business unit leaders and merchandising teams from Hooker Furniture, Hooker Upholstery, Bradington-Young and Sam Moore. In addition, 360-degree virtual showroom tours, where visitors can explore the company’s High Point Market showroom by brand as well.
“As we continue to navigate through these unprecedented times, our comprehensive video line-up and its 24/7 availability, along with high-quality Google 360 self-guided showroom tours, provide our retail and interior design partners with access to our new collections and best-selling programs anytime, from the comfort of their own homes or their stores,” said Johne Albanese, vice president of corporate marketing for Hooker Furniture.
“With the ongoing challenges of meeting with our customers in person, we needed to be sure that we produced support materials that could empower our partners using a broad array of digitally native multi-media tools designed to assist them in making informed product selections for their businesses.”
Highlighting new premium leather upholstery introductions, Bradington-Young videos showcase its new Plaza Midwood and Luxe for Living collections, along with several new recliner options and a video dedicated to its BYX Quick Ship program designed specifically for its retail partners.
Sam Moore videos include the debut of the Cocktails & More collection of tray cocktail ottomans, new curved silhouette additions to its popular Loft Living program, plus new specialty swivel chairs with exposed wood and interesting shapes.
In addition to the new video series, the company recently began hosting private virtual tours of its showroom. Available by appointment only, retailers and designers interested in setting up a tour and accessing the new videos can learn more by reaching out to their Hooker Furniture, Sam Moore and Bradington-Young sales representative.
The video series includes detailed presentations and virtual showroom tours for Hooker Furniture’s Cascade, Castella, Surfrider and Sundance case good collections – part the initial virtual marketing effort earlier this year – along with a new swivel chair assortment from Hooker Upholstery.
In addition, Hooker Upholstery showcases its successful Recline & Refresh program as well as new leather stationary silhouettes in the “good” price point. In addition, all brands have their own Google 360 self-guided showroom tours.
