South + English is among 13 HPxD showrooms opening for Premarket. Photo by Ron Royals.
HIGH POINT – High Point x Design, a new group of designer-oriented showrooms looking to make the city a year-round hub for design and creativity, is launching its first event with the participation of 13 members in the upcoming Premarket.
In addition to Premarket’s Monday-Tuesday schedule, those showrooms will be open all week, Sept. 14-18, from 10 a.m.-6 p.m.
This will be the first Premarket for HPxD membership, including Oly Studio, Verellen, Schwung Home, Mr. Brown London, South + English, Red Egg, Cohab.Space (and its brands), Mill Collective (and its 30 makers), Branch Home, Splashworks, 214 Modern Vintage, The Royals Project and Randall Tysinger.
So far, several other high-end resources that normally don’t open for the event also had told Furniture Today they’d be on hand. In a release, HPxD noted that Premarket typically hasn’t attracted the attention of designers and designer brands. HPxD is promoting the Premarket event as an opportunity to “shop fashionably early,” previewing new October introductions and welcoming the design community for a first chance to shop and buy.
Many HPxD showrooms will also host exclusive designer events Premarket week. More detail will be available on, the organization’s preliminary website.
“Premarket is the ideal launch event for HPxD. Designers and boutique retailers are eager to connect, see what’s new, support client projects and update their retail floors,” said Tom Van Dessel, Splashworks founder and HPxD team leader. “It’s an opportunity to extend the power of High Point Market, connect with interior designers and set trends. Customers want access, and our flagships are ready,” adding that consumer promotion is not part of HPxD’s Premarket communications plan.
“High Point Market is the ultimate design trade show, and as such, Premarket, too,” he said. “HPxD champions big change in incremental steps. Calendar development is underway. We are looking at special events in partnership with the trade to engage design enthusiasts in the near future. Stay tuned.”
High Point Market Authority President and CEO Tom Conley called Premarket “a smart and strategic first event for HPxD.”
“Premarket was originally conceived as a strategic precursor to market, where large manufacturers could in essence focus-group products for key retailers and lock-in major accounts,” Conley said. “HPxD is making it a fashion event too. It’s good for the market.”
Designers and retailers are invited to schedule HPxD flagship appointments with simple outreach to individual brands. HPxD flagships share a group commitment to COVID best practices, understanding beautiful environments are also safe. Measures include: masking requirements, showroom capacity control, increased sanitation and social distancing.