HIGH POINT – After 20 years of exhibiting in the International Home Furnishings Center, Italian leather upholstery manufacturer Incanto is relocating its High Point Market showroom to the 220 Elm building.
In addition to quadrupling its market presentation to 8,000 square feet, the location in space 220 is proximate to other top contemporary furniture brands, including Stressless’ adjacent showroom.
The larger showroom will allow Incanto to complement a diverse selection of 25 handmade-in-Italy sectionals, sofas and sleepers with natural elements reflecting modern living.
“This April market we look forward to presenting our new luxury bespoke collection along with 12 new introductions, and several of our top-selling models will also be on display,” said Mario Sforza, president, adding the move complements expanded business stateside. “In 2020, Incanto’s main strategy was to focus on strengthening our long term relationships and forming strong partnership with many key retailers.”
As a result, he said the company’s top customers have expanded Incanto’s footprint at in their stores and that, during a difficult year for the industry, sales are tracking more than 45% ahead of 2019.
Previously, Incanto showed in IHFC, space D-823. Sister company Digió Italia continues to show on the Design Center’s eighth floor.
I’m Powell Slaughter, senior editor at Furniture/Today. I returned to the publication in January 2015 after nine years of writing about furniture retail strategies and best practices at a monthly magazine focusing on home furnishings retail operations. Prior to that, I spent 10 years with F/T covering wood furniture, the last five of those as case goods editor. Upon my return to F/T, I developed coverage of the logistical and service aspects of the furniture industry as well as following the occasional, home office and home entertainment categories. In April 2018 I took over the upholstery category, with responsibility for coverage of the fabric and leather stationary and motion upholstery, recliners and massage chair categories.