The new Canton, Mich. location.
DETROIT – Loves Furniture & Mattresses, a new furniture chain created by U.S. Assets, the Dallas-based private equity firm behind the planned purchase of 27 Art Van, Levin and Wolf Furniture stores, celebrated seven grand openings today in Southwest Michigan. The company has already said it plans to open more in the next few weeks.
“We created Loves because we think everyone deserves to love where they live,” said Loves CEO Matt Damiani during an opening ceremony held at the Canton, Mich., location on Wednesday. “We saw a better way to build a furniture buying experience – one that is personalized and designed to encourage exploration, imagination and discovery of the perfect pieces to help create memories at home that last.”
Currently, Loves will plans to hire nearly 1,000 associates to support its 27 locations across Michigan, Ohio and Pennsylvania.
The now open metro Detroit stores include locations in Ann Arbor, Battle Creek, Canton, Portage, Shelby Township, Howell and Port Huron, Mich. Each location will feature an array of home furnishings and accessories including mattresses, sofas, loveseats, dining furniture and more from a selection of well-known brands including Tempurpedic, Beautyrest, Serta, Stearns & Foster, Lane, Bassett, Flexsteel, Jonathan Lewis and Bernhardt, as well as Loves-exclusive brands.
According to a release, the Loves experience, both overall and in these new stores, is rooted in clear and simple pricing so customers can easily shop in “alignment with their budget, style and fashion for every price point” and gives customers the option to shop online, in-store or both.
In stores, customers will also have the option to choose how they want to shop – either independently or with the assistance of Loves Home and Sleep Specialists, who are trained on how to provide support in-person or online.
During its opening ceremony in Canton, Mich., Loves also announced a community alliance with Gleaners Community Food Bank of Southeastern Michigan, a nonprofit organization that works to provide food for families and individuals in need.
Since March and the onset of the COVID-19 pandemic, Gleaners has nearly doubled its monthly food distribution and greatly expanded its services to meet people where they are, from Detroit to Howell. Loves will donate $10,000 and a portion of sales from the grand opening weekend of its Canton, Mich., location to help with the efforts.