LOGAN, Utah — Celebrating a decade of selling success on Amazon, Maven mattress brand Lucid has launched a new line of 13 mattresses designed exclusively to sell via the e-commerce giant.
Each of the 13 mattresses includes a bamboo charcoal base foam, which is designed to minimize odor. Also, a new logo from the company’s spring rebrand is feature on the redesigned covers.
“We paired our decade of experience with Amazon’s customer feedback to develop these new mattresses with key features and technologies their shoppers are looking for,” said Jordan Nendenhall, Maven director of Amazon e-commerce. “The platform’s customer feedback loop is such a useful tool for us. We can use the reviews we get to customize our product for that market.”
Since its first listing on Amazon in 2010, Lucid mattresses have received more than 50,000 reviews on the site, with an average rating of 4.35 stars. Maven says Lucid is a top-selling brand for Amazon.
The success of Lucid on Amazon led it to partner with Sleep in Heavenly Peace (SHP), an organization dedicated to ending child bedlessness. Lucid is SHP’s exclusive mattress supplier, providing mattresses for the bunk beds the charity builds for children and families in need.