LOGAN, Utah — Maven said that its Lucid Comfort Collection brand is supplying a back-to-college mattress for Target.
The 8-inch SureCool mattress landed in 150 top-performing Target campus stores this month. The mattress-in-a-box is available on Target.com as well, officials said.
“We are thrilled to be working with Target on the exclusive SureCool mattress,” said Jim Fife, director of sales and licensing. “It’s cool, comfortable, easy to transport and delivers all this at a price point college students can afford.”
Lucid is an online mattress brand. Its tagline is “Beds for the Whole Family.”
Maven products include furniture, mattresses, adjustable bed bases, mattress toppers, protectors, pillows, sheets, comforters, bed frames, weighted blankets and pet beds. Maven is an omnichannel partner for both online networks and in-store retailers. Its products are available on more than 50 online sites and in thousands of retail locations.