LAS VEGAS —Malouf’s in-house photography and software engineering teams recently developed a 3D virtual tour of the company’s showroom here, allowing businesses and consumers to get an in-depth look at the space. The tour is now live online.
“With travel complications due to COVID-19, we wanted to release this 3D tour to give our retail partners an opportunity to dive into our product assortment and find what works best for them and their stores,” said Eric Holmstead, national sales manager.
During the virtual tour, visitors can explore the 35,000-square-foot space, as well as Malouf’s broad product line. In addition, they can select the information and video icons to learn more about the company’s product categories, best-selling products, and new releases.
“Our award-winning visual merchandising and marketing teams work hard to create an amazing showroom and experience for our guests,” said Scott Carr, director of marketing and communications for Malouf. “From the layout and design to the messaging and imagery, every single component is strategically planned and executed.”
At the Las Vegas Market next month, Malouf will display its new Salt Flat furniture line and additional product releases in its World Market Center showroom, B-1350, which will be open for appointments only.
Slideshows are available of the company’s other showrooms in Tupelo, Miss.; High Point; and New York City.