Moe’s Home Collection created the image of this outdoor furniture using computer generated imagery to enhance the online shopping experience for customers and new opportunities for the design industry.
KENT, Wash. — Moe’s Home Collection is planning to debut a new transactional website in order to improve functionality and offer tools for an easier shopping experience while also creating a new, digital, panoramic tour of its showroom. Both scheduled for mid-August.
“Our vision is for the new website to fully integrate the digital tactility of computer-generated imagery and augmented reality into the shopping experience with not only photorealistic product imagery, but also entire room scenes that actually look lived-in,” said Kirsten Foley, Moe’s Home Collection senior content writer.
The company is still using skilled photographers and traditional photography, but it now believes that CGI visuals offer the quality resolution and ambition to open up new opportunities for the design industry.
“With CGI rendering’s versatility, we can bring together our design items into beautifully styled digital room sets and destinations,” Foley said. “From the textures of fabrics to fine dovetail joinery, we’re able to showcase all our technical innovations without traveling or building any sets.”
Customers will be able to shop the new transactional website that includes up-to-date pricing and inventory and a full checkout experience. “This new tech will fully allow our wholesale partners and consumers to verify the durability and quality of construction even online,” she said.
The company said that, with the use of CGI, it now has an extensive range of options for backgrounds and settings, with the ability to replicate the home environment. Also, Moe’s Home plans to provide interactive images in the future that will allow consumers to rotate a product, view it from all its angles, zoom in on the detailing and animate a specific aspect of the product’s construction process.
Foley said the company also will adopt experiential retail and AR platforms for e-commerce that will help to measure the size of rooms, compare the 3D furniture with real-life dimensions and provide customers with a better understanding of how the furniture will suit their space.
“We believe that these try-it-at-home experiences and product configurations will help match customers’ expectations with stylistic opportunities, heightening conversion rates and customer retention while lowering returns,” she said.
Using digital imagery will also allow the company to bring products more quickly from the drawing room to the showroom. With that in mind, Moe’s Home is creating a new, digital, panoramic tour of its showroom later this month. The 360-degree virtual showroom tours will showcase how different products work together in a room in the same manner as a walk-through of the physical showroom, according to the company.
“Our goal is for clients and customers to feel like they are still interacting with different pieces of furniture and will have the confidence to purchase without leaving the comfort of their home,” Foley said.
The importance of high-quality photorealism has been increasing, according to Foley, even more so now with stay-at-home restrictions and the rise in importance of the home office due to the COVID-19 pandemic. The company said that CGI, virtual reality and AR applications are changing the way the industry shops, how interior designers work and even how architects are building homes.
“We are now creating products that help people face the world by offering home furnishings with soft curves, chrome and darker tones,” she added. “Home is now the haven; it encompasses everything. So we want to bring the natural world into home and pick up on the look and feel that you can get from wood with iron, curved forms and playing with fabric. And, we plan to present these pieces using the calm commerce that is offered online.”