TUPELO, Miss. – Early next year, an assortment of Lane-branded products will roll out to stores in the U.S. and Canada under a three-year licensing partnership with Natco Products Corporation.
Natco’s licensing rights with Lane Furniture include area rugs, comfort mats, utility mats, decorative pillows, poufs and fire features such as pits, bowls, columns and chimineas. The Lane line will debut at retail by the first quarter of 2021.
“Lane is an evergreen brand that has deep roots and heritage in the furniture industry,’ said Michael Litner, CEO, Natco Home. “At the heart of the collection is the connection between the consumers and the heritage of the Lane brand. Natco’s innovative approach to product design will further expand upon our successful partnership with Lane.”
The new agreement builds on Lane and Natco’s existing supply partnership for area rugs.
“Our overlapping philosophies of fashion forward designs and quality products at intense values make this a perfect fit. Equally as exciting, this expanded partnership will allow customers the flexibility of using either the UFI/Lane or the Natco logistics and warehouse systems,” said Mike Watson, CEO, UFI/Lane.
Positioned as a total home fashions resource, Natco products are sold through the largest mass merchandisers, home centers, department and specialty stores as well as direct to consumer through e-commerce partners in the United States, Canada, and Mexico.
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