The Maximus dining set includes this leg dining table and china buffet unit. It is shown in a brown wood tone finish called Madeira.
HIGH POINT — At this week’s High Point Market, full-line resource New Classic Furniture is offering buyers a different way to shop its line than in the past.
The company’s showroom here will include two whole home collections the company has begun to develop over time, starting with upholstery and occasional and bedroom last October and then continuing with more bedroom at the January 2020 Las Vegas Market.
As the individual categories have done well, the company is adding formal dining to both Monique and Maximus. This not only fills out the categories, but also makes them the first official collections in the company’s line, said Bill Dominquez, vice president, research, development and international operations at New Classic.
Both have traditional design elements — including heavily carved elements — with Monique leaning more towards French traditional and Maximus leaning more towards Italian traditional.
Made with poplar solids and birch veneers, Monique is offered in a lighter finish called Pearl, featuring champagne-toned tipping. Maximus is made with poplar solids and cherry veneers in a darker brown finish called Madeira and features gold tipping.
Monique includes a pedestal-base table with shaping on the top, as well as companion case pieces such as china display unit and buffet. Maximus offers a leg table, along with companion case storage pieces.
The tables in both collections are about 102 inches long with leafs and can seat at least eight comfortably.
Table-and-six-chair sets are targeted to retail around $1,999, placing them in the best portion of the company’s good-better-best line. As the balance of the dining line is largely in dinettes and casual dining sets, these sets help fill a void, not only in the line, but also in the marketplace due to their highly formal nature and traditional styling.
Dominguez said these collections will be shown in a dedicated area of the showroom called Royal Classic by New Classic.
The company had used this name previously, but now it represents higher end collections that include a number on the drawing board that will include formal dining. Bedrooms in Monique and Maximus also fall within similar $1,999 price points for a bed, dresser, mirror and nightstand.
“These kinds of goods were very hot at one point, with a lot of carving and tipping and with china units, buffets and chairs,” Dominguez said. “In the industry, it has been forgotten about as everyone is moving to more casual contemporary looks.
“Our customers have been coming to us and asking us for these kinds of goods. We said, ‘If we are selling the bedroom and the upholstery, we should add dining room to the collection.’”
As part of the planned expansion in January 2021, the company will add new collections along with upholstery and occasional to Maximus, Dominguez said.
Expected to hit retail sometime next May, the bedroom and dining can be mixed together in one container and the upholstery and occasional in another, as the two pairings are being made in the same factories in Vietnam, respectively.
During High Point Market, buyers can see these collections at the New Classic showroom at 135 S. Hamilton St.