DALLAS — Officials from Retail Ecommerce Ventures, the new owner of Pier 1 Imports, say a new, shoppable website for the brand is coming later this month, according to reports from The Dallas Morning News.
REV, an investment group that has positioned itself as a firm that transforms distressed retail brands into “e-commerce success stories,” made a bid Pier 1 in early July. The sale was made official in bankruptcy court on July 30. The company principals are investor and social media influencer Tai Lopez and entrepreneur Alex Mehr.
Products are no longer available for purchase on Pier1.com, which directs shoppers to nearby stores. Lopez says that’s changing soon with the website relaunch.
“Customers can expect the same signature home goods and accessories, and at the end of August, a new website, e-commerce experience,” Lopez told The Dallas Morning News.
The home furnishings chain, which filed for Chapter 11 bankruptcy protection in February, began winding down its operations in early June. Pier 1 expects to conclude its liquidation sales at its approximately 540 stores by the end of October.
Other notable brands under REV’s umbrella include Dressbarn, Zoosk, Linens-N-Things and The Franklin Mint.
Thomas Lester is Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Home Accents Today in 2013. Reach out to me with your story ideas, tips and more at tlester@homeaccentstoday.com.
