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Category: News

Sleep by the Numbers
24 September

How well are you and your customers resting? Check out the following statistics … you might be surprised The discipline of statistics offers a variety of insights into American consumers — how they spend their time, how much they value rest, and what keeps them awake at night. The following three recent surveys caught our […]

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From Zenlike retreats to telescoping tornado shelters, Las Vegas vendors aim to help retailers lure consumers to stores By Barbara T. Nelles There were so many pleasant surprises for a bedding editor at a not-so-sleepy summer mattress and furniture show. Indeed, when it came to new sleep products and new showrooms, the Las Vegas Market […]

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Back to School
23 September

As we plan our editorial lineup for 2020, we are soliciting your ideas to help with our “homework” Mary BestEditor in Chief Although I’ve been out of school for more years than I care to think about, I still feel the excitement of a new school year. Each year, when the dog days of late […]

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Better Sleep Council research uncovers the factors that keep people awake and help them nod off Sleep is a wonderful, revitalizing and sometimes elusive thing. What makes it easy for some people to snooze and difficult for others? The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, has identified several factors […]

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Autumn is the perfect time to declutter. We give you tips for clearing out and cleaning up your store after a busy summer While spring is the traditional time for deep cleaning, mattress retailers can benefit from getting in the habit of tidying up and decluttering their stores every autumn. You’ve just completed a successful […]

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Recession Busters
20 September

Retailers can survive and thrive in an economic downturn if they retool their operations well in advance of a slump. Here are the critical steps you need to take When will the next recession hit? No one knows, but retailers are aware the decade-long run of good times can’t last forever. Two-thirds of the nation’s chief […]

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Hoping to retire their decades-old mattress, a couple in their 50s explores the nuances of today’s bedding options. Here’s what they found Knowledge is power in mattress retailing just like it is anywhere else, but there’s a fine line between educating shoppers and overwhelming them with information. For this issue’s Undercover, we sent a 50-something […]

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Looking to move merchandise on your website? Follow these lessons to boost sales of mattresses and sleep accessories online When visiting a brick-and-mortar mattress store, shoppers can touch a bed set, feeling the creamy texture of a ticking and the resilient firmness of cushion layers. They can eye the straightness of seams to assess quality […]

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Contests and bonuses can inspire them but perks like product discounts and considerate scheduling also will show you value their contributions It’s been a long summer and now we’re heading into what, for most mattress retailers, is the biggest selling period of the year — Labor Day weekend. Unfortunately, for your team, it can feel […]

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Tools for Sleep
05 August

Having trouble falling asleep and staying asleep? These two trendy solutions can help you get the restorative rest you need Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better Sleep Council […]

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A Secret Weapon
05 August

Secret shoppers can point out what your stores are doing well — and what they aren’t — in a way that other consumer satisfaction tools can’t Customer satisfaction surveys, testimonials, even repeat business and sales figures tell you a lot about what your business is doing well and some about what it’s not doing well. […]

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Undercover shoppers point out what retailers could be doing better Sleep Savvy has sent secret shoppers to six mattress retailers — three in the Southeast and three along the Gulf Coast — so far in 2019, and whether they visited an independent furniture store or a large national sleep chain, they found similar problems. Most […]

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Smart retailers understand that the shifting retail landscape requires a leap into data collection, personalization and simplicity without losing that oh-so-important human touch The retail landscape continues to shift underfoot. Consumer shopping habits and expectations are changing, and technological advances are altering how and where people shop. With the pace of change ever-quickening, mattress retailers […]

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This Monroe, Ohio-based store wins mattress sales with eye-catching design, well-trained staff and a commitment to customer care | Photography by Len Kaltman/West Chester Corporate Photography | The elegant mattress department greets shoppers as they enter the store and beckons them to rest-test a bed. It’s only in the store name that bedding takes second […]

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Feature articles in this month’s issue illuminate the importance of being open to change For most of us, there comes a time when we know we need a change, when we realize our current situation is not working and we’re dissatisfied. For me, the feeling builds, just a glimmer at first that something is not […]

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In this issue’s installment, our secret shoppers — a senior couple living along the Gulf Coast — visit three stores for new mattresses and generally have enjoyable experiences. Here’s why Every day as a mattress retailer, you help couples find a mattress that will give each person the support and comfort necessary for a good […]

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Sleep is one of the casualties of myriad issues facing the U.S. We have the latest numbers  Dear July, I don’t want any trouble from you. Just come in, sit down, don’t touch anything and keep your mouth shut. — Unknown Summer always has been my favorite season, and July my favorite month. I love […]

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Making simple changes can reduce your store’s environmental footprint and reduce your costs, too The first Earth Day was nearly 50 years ago and today, virtually everyone participates to some extent in the three Rs — reduce, reuse, recycle. Doing so helps cut the amount of stuff we send to landfills, decreases our energy use […]

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Despite quiet bedding floors, two ends of the product spectrum — lower-priced boxed beds and higher-end luxurious mattress sets — stand out at the latest show Unlike last year, there were no tornadoes during the High Point Market, thankfully. Held April 6-10 in High Point, North Carolina, the springtime show had a few beautiful sunny […]

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New BSC research shows male retirees have the best sleep habits, while women — especially moms and students — struggle to get enough rest The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, released its research findings from The State of America’s Sleep study, revealing that nearly six in 10 women […]

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Best practices and basic steps to help you safeguard your business The sheer number and variety of disasters that can strike — and potentially devastate — your business is enough to keep any retailer up at night, regardless of how comfortable your mattresses might be. Hurricanes. Fires. Earthquakes. Floods. Tsunamis. Tornadoes. Blizzards. Landslides. Volcanic eruptions, if […]

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ISPA’s most recent forecast predicts increases in the total U.S. market for mattresses and stationary foundations in 2019 and 2020 Editor’s note: The International Sleep Products Association’s econometric model has been updated to provide two forecasts for mattresses and stationary foundations. The first forecast measures unit shipments and dollar value for the total U.S. mattress […]

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Sleep is one of the casualties of myriad issues facing the U.S. We have the latest numbers  Dear July, I don’t want any trouble from you. Just come in, sit down, don’t touch anything and keep your mouth shut. — Unknown Summer always has been my favorite season, and July my favorite month. I love […]

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Smart RSAs know their body language is as important as the words they speak to customers. Remember these 5 tips to make sure your verbal and nonverbal communication are complementary Maybe you speak perfect English, but there’s a second language you need to be fluent in for your career as a retail sales associate and […]

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Sleep is one of the casualties of myriad issues facing the U.S. We have the latest numbers  Dear July, I don’t want any trouble from you. Just come in, sit down, don’t touch anything and keep your mouth shut. — Unknown Summer always has been my favorite season, and July my favorite month. I love […]

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