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Category: News

Survey shows that even after concerns about privacy, fake news and censorship, U.S. adults’ use of social media is the same as in early 2018 In 2018, Facebook Seemed to be involved in controversy after controversy — improperly sharing data with Cambridge Analytica, a September security breach and disseminating “fake news,” just to name a […]

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The Better Sleep Council, the consumer education arm of the International Sleep Products Association, released its research findings from The State of America’s Sleep study revealing that nearly 6 in 10 women are poor sleepers, compared to 4 in 10 men. When adding school and children into the equation, the incidence of poor sleep increased […]

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This family-owned sleep shop chain in California finds success through tenacity, flexibility and innovation | Photography by Jordan Famer Photography | Kevin and Kristin Matthews’ marriage has grown along with their Matthews Mattress chain of sleep shops. The couple wed in 1990 and opened their first location in Vacaville, California, in 1991. From a single […]

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Couples, kids, pets — is your bed too crowded? Consider these benefits and drawbacks of piling onto the same mattress Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better Sleep Council […]

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By investing time and energy into merchandising and properly selling this critical part of a sleep products system, you can bolster your bottom line while winning consumer trust As Sleep Savvy visits mattress stores, something is clear. At far too many, the pillow-selling strategies are falling flat. No pillow fitting. No mention of the importance […]

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Better Sleep Council campaign takes a lighthearted look at sleep through a child’s perspective Hands down, May is my favorite month. The world seems to come alive again, with green springing up in gardens and flower beds. It seems appropriate, then, that the fifth month of the year is named for the Roman goddess Maia, […]

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Want to express your appreciation to shoppers? Thoughtful leave-behind gifts will make a lasting impression with your customers “You get a car! And you get a car! And you get a car!” Oprah Winfrey made a lasting impression on her daytime talk show audience on the day she doled out all those new vehicles. Heck, […]

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Annual survey analyzes how well — or poorly — the world is sleeping and what, if anything, adults are doing about it Here’s a universal observation about sleep: Most adults around the world are worn out but don’t do much to help the situation. In fact, according to the findings from a recent annual global […]

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Sleep is one of the casualties of myriad issues facing the U.S. We have the latest numbers  Dear July, I don’t want any trouble from you. Just come in, sit down, don’t touch anything and keep your mouth shut. — Unknown Summer always has been my favorite season, and July my favorite month. I love […]

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U.S. mattress sales slid in the fourth quarter of 2018, compared with the same three-month period in 2017, according to Bedding Market Quarterly, a sales trends report published by the International Sleep Products Association. Fourth-quarter sales of mattresses and stationary foundations decreased 15.5%, while wholesale values of those shipments dropped 9.2%, compared with the same […]

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Retail sales associates should try these tips to ease the aches and pains that come with working on your feet While we know sitting all day isn’t healthy, standing all day isn’t much better — as retail sales associates are well aware. Not only does it hurt your back, cause fatigue and stiffen muscle, constant […]

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California retailer experiments with a temporary retail space and finds long-term opportunities PASTRY, TOO San Francisco-based McRoskey Mattress Co. opened its first pop-up store in 2017 and invited shoppers to stop by to enjoy breakfast in bed on opening weekend. This issue’s cover story, “Why Pop-up Shops Keep Popping Up” by Julie A. Palm, examines […]

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To celebrate May’s Better Sleep Month, the Better Sleep Council kicks off PR campaign to share sleep advice through the eyes of children This May, the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is taking a renewed look at sleep — through the eyes of the world’s best sleepers — […]

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Start by explaining to shoppers that a kid’s room is no place for an old mattress Hand-me-down jeans and T-shirts are fine for most kids — though they may not relish the idea of wearing their big sister’s or big brother’s old outfits. Hand-me-down bed sets, however, are not a good idea. “If a mattress […]

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MRC increases California retailers’ access to no-cost recycling with program providing containers, transportation and recycling of discarded mattresses This month, California retailers can begin requesting pickup of their used bedding units through the Mattress Recycling Council’s Bye Bye Mattress program. The new Commercial Volume Pickup Program provides no-cost containers, transportation and recycling of the discarded […]

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Are you looking for creative yet simple ways to broaden your brand and introduce new products? Expand your reach with a pop-up store Wayfair did one. So did Samsung, Clinique and Goodwill. Even Facebook. In recent months, these big-name companies created pop-up shops to build a little buzz as they debuted products or introduced their […]

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Bedding brands simplify step-ups, reduce opening price points, make adjustables irresistible By Barbara T. Nelles and Beth English Retailers found plenty of Winter Las Vegas Market bedding news as they trooped through the halls of the World Market Center, Jan. 27-31. Traffic tapered off on Monday afternoon, probably due to a polar vortex, which spread […]

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A recent experience buying a new car exemplifies the value of excellent customer service Well, I finally did it. After months of research and discussion, I decided to buy a new car. My old car, a Honda Civic, was showing its age: It had traveled nearly 200,000 miles, its shiny black paint had dulled and was […]

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By understanding the vital role restorative rest plays in health, sales associates can help customers make the best choice for their specific needs We are in the sleep business, let’s be clear about it. In our arsenal we have a variety of tools assembled to solve sleep problems. Some of our tools are mattresses, pillows, […]

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Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in business how much you care about them Customer care is one way to take customer appreciation to the next level, letting shoppers know that you not only appreciate their business, but appreciate them as people, […]

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Is hypnosis all in your head? This age-old technique often is shrouded in mystery. What is it, how does it work and can it help you fall asleep? Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share […]

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Follow this step-by-step guide and make the most of your precious advertising dollars. (Spoiler alert: It’s all about audience) You are confident in your merchandising strategy, feel good about the skills of retail sales associates on your floor and know you are selling quality products that will help people sleep better and wake up feeling […]

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In a tight job market, consider hiring workers at or past retirement age. You’ll be surprised by the strengths they bring Are you looking for enthusiastic employees who are creative and innovative? Nope, we’re not talking about millennials; we’re referring to their parents and grandparents — baby boomers. Although Generation Y is the largest demographic […]

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It’s not Instagram. According to the Better Sleep Council, it’s homework, which impedes their sleep and tanks their school performance According to research from the Better Sleep Council, the nonprofit consumer-education arm of the International Sleep Products Association, homework — rather than social pressure — is the No. 1 cause of teenage stress, negatively affecting […]

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Expected gains of 4.4% following a strong 4.6% increase posted in 2018 Retail sales in 2019 will increase between 3.8% and 4.4% to more than $3.8 trillion, according to the Washington, D.C.-based National Retail Federation. The forecast, released in February, comes despite threats from an ongoing trade war, a volatile stock market and the effects […]

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