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Category: News

Photography by Brian Baiamonte This Baton Rouge, Louisiana-based sleep shop chain thrives because of owners Lee Burns and Ty Hingle’s commitment to the value of rest – and their business acumen Mattress Direct co-owners Ty Hingle (left) and Lee Burns have built their business into a 25-store chain with locations in Louisiana and Mississippi, plus […]

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Puppy Love
12 February

New research suggests women may sleep better with dogs in the bed rather than with human partners A dog may be a man’s best friend, but a dog is a woman’s best sleeping companion, according to a study. The study, published in Anthrozoös and conducted by Christy L. Hoffman, associate professor and anthrozoology program director […]

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Sleep is one of the casualties of myriad issues facing the U.S. We have the latest numbers  Dear July, I don’t want any trouble from you. Just come in, sit down, don’t touch anything and keep your mouth shut. — Unknown Summer always has been my favorite season, and July my favorite month. I love […]

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The Guatemalan tradition of placing a small handmade toy under a pillow at night is said to eliminate children’s worries while they sleep Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from […]

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In today’s multichannel world, shoppers have myriad ways to connect in-store and digitally. Consider these suggestions to navigate changing consumer habits and enhance experiences There was a time, not that long ago, when a consumer’s path to purchasing a product was straight and direct. It started with an awareness of a particular product and the […]

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Mary BestEditor in Chief Welcome to 2019! For me, the start of a new year is full of anticipation and hopefulness, and it affords me the opportunity for self-reflection and resolutions for the 364 days ahead. At Sleep Savvy, our ongoing resolution — and, in fact, mission — is to provide you with articles that […]

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Analysis projects drop in sales in 2018, followed by modest growth in 2019 and 2020 When final numbers are tallied, the U.S. mattress industry is expected to see declines in the dollar value and number of units shipped in 2018, according to the latest forecast from the International Sleep Products Association. The forecast, released in […]

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8 Ways to Improve Your Images and Create Content for Websites and Social Media Instagram. Your e-commerce site. Pinterest. Facebook. Today’s most popular marketing methods are image hungry, demanding an endless stream of photos to catch consumers’ attention. You can rely on manufacturers to provide much of the imagery you need for website product pages […]

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Our secret shopper gives three retailers in the Southeast mixed reviews. While she found an appealing selection of products, customer service and store design left something to be desired Sleep Savvy thinks 2019 is a perfect year to revive our secret shopper feature, sending consumers out around the country to see how mattress retailers are […]

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New Products
09 January

Sleep is one of the casualties of myriad issues facing the U.S. We have the latest numbers  Dear July, I don’t want any trouble from you. Just come in, sit down, don’t touch anything and keep your mouth shut. — Unknown Summer always has been my favorite season, and July my favorite month. I love […]

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Sleep Savvy offers a retrospective of previous Retail Road Trips,highlighting best practices and brilliant ideas — and providinginspiration for the new year Mattress Depot boosted average tickets when it began adding more high-quality, brand-name mattresses to its floor, said David Smith, owner and chief executive officer. It’s no surprise that Sleep Savvy’s most popular and […]

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What’s in store for the coming year? Sleep products industry leaders discuss their expectations, concerns and strategies for the swiftly moving retail landscape 2018 was quite a year for mattress retailing. One of the nation’s oldest retailers, Sears, and the nation’s largest sleep shop chain, Mattress Firm, both filed for bankruptcy protection, shuttering hundreds of […]

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Pick a goal to reach and make this your best year ever in mattress sales This year, we want every mattress retail sales associate to be successful and satisfied at work, so we’ve compiled a list of new year’s resolutions for RSAs. Choose one — or, if you’re feeling especially ambitious, two — and get […]

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Learning to strengthen your attention span will keep you productive and engaged in the task at hand, no matter what you’re doing BY JULIE A. PALM A construction crew banging away next door. A talk radio program. Thirst. A long to-do list. Email alerts popping up on my computer. Social media alerts pinging on my […]

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There’s no better way to start the day than to wake up early and full of energy. These 6 steps will make you bright-eyed and bushy-tailed BY LISSA COFFEY Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to […]

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BY BETH ENGLISH AND BARBARA T. NELLES New lines, fresh looks, streamlined displays and more dotted the bedding showrooms at North Carolina’s biannual event and even a hurricane couldn’t keep us away. The Fall High Point Market Oct. 13-17 in High Point, North Carolina, was punctuated by Hurricane Michael barreling into the Florida panhandle and […]

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Start with better imagery and complete item descriptions, then go from there When it comes to online sales, think of your product pages as virtual retail sales associates: They need to be friendly and informative — and they need to ask for the sale. Here are some ideas to make sure the product pages on […]

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Add-on sales make e-commerce more profitable Getting customers to click “Buy now” on your e-commerce site is great — and it’s even better if their online shopping cart is chock full of sleep products when they are ready to check out. Increasing the average order value online is much like growing the average sales ticket […]

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Mary BestEditor in Chief New consumer research by the BSC reveals reasoning behind different shopping paths In September, The Better Sleep Council, the Consumer-education arm of the International Sleep Products Association, conducted a national survey of more than 600 consumers who had purchased a mattress within the past two years. The purpose of the study […]

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On the front page of my local newspaper this morning, a columnist recounts his ongoing frustration dealing with a cable and internet provider. “I’ve been to the ninth ring of hell,” he begins. “Perhaps you know it, too. It’s known as calling ‘customer service.’ ” Crabbing about a bad experience with a company is reliably […]

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The Next Chapter
13 November

In my farewell column, I want to thank readers and friends, as well as share lessons I’ve learned and imparted during my tenure with Sleep Savvy BY GERRY MORRIS The time has come for me to turn the page (pun intended) and move on to another chapter in my life. So, this is my final […]

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ALL TUCKED IN Emily Aborn, who wanted to have her own business since she was a child, opened Tucked in Organics in November 2014. All photography by Kristin Hardwick Photography LLC Emily Aborn, founder of this all-natural sleep shop in Amherst, New Hampshire, offers luxury bedding in a friendly, relaxed environment Tucked in Organics is […]

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Autumn campaign encourages consumers in California to ask retailers to take back used mattresses The Mattress Recycling Council has launched the 2018 “Retailer Take-Back” campaign, designed to encourage consumers to ask their local retailer to take back used mattresses when purchasing a new one. The eight-week campaign debuted Oct. 1 in targeted markets throughout California. […]

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Giving Thanks
05 November

6 ways to show your customers how much you value them Without customers, you have no business. It’s as simple as that. Given this fact, it’s nice to go beyond the “thank you” you offer as shoppers head out the store door post-purchase or click “Place Order.” There are a number of meaningful ways you […]

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10 quotes to inspire a practice of thankfulness With Thanksgiving near, now is a perfect time to take stock of your life and be grateful for all that you have. Professional blessings can include everything from your business or job to your colleagues and customers. Some people have started an annual practice of publicly giving […]

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