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From creating an acoustic logo to advertising on podcasts, it’s time to tune up your company’s audio identity. Listen up! With the popularity of sound-centered media such as podcasts and music-streaming services, and the increasing prevalence of voice assistants like Amazon Alexa and Google Home, you need a distinctive audio identity that works in harmony with […]

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Survey reveals Gen Y are likely to make a major purchase in the next six months. Has the decline of retail been exaggerated? The answer is yes, according to TD Bank’s Retail Experience Index, a biannual survey that tracks consumers’ purchasing habits, focusing on big-ticket items of $500 or more. The survey, released Jan. 24 […]

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New research from the Better Sleep Council suggests that how consumers shop for a mattress may affect how well they sleep. The research showed clear correlation between shopping behaviors and purchase satisfaction, as well as quality of sleep after the purchase. While one-touch, in-the-moment online shopping may be all the rage, new research from the […]

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The COVID-19 pandemic will remake mattress making for years to come I am a planner. Every year about this time, I start sketching in next year’s production schedules for both Sleep Savvy and our sister publication BedTimes. A few months from now, I and the magazines’ staff will create the editorial calendars, deciding what the […]

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Has a job candidate ever ghosted you? In other words, has a strong prospective employee pulled a no-show during the hiring process? Here are 3 ways to minimize the risk. The Urban Dictionary describes ghosting as “the act of suddenly ceasing all communication with someone the subject is dating, but no longer wishes to date.” […]

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Mary BestEditor in Chief Tech advancements are driving changes in mattress retailing. Are you keeping pace? About a year ago, I decided it was time for a new car. My sedan, which had served me well for many years, began to have mechanical problems, and the factory paint job — once a rich, shiny black— […]

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The Better Sleep Council has big plans for Better Sleep Month in May. Here’s how you can participate The Better Sleep Council, the consumer education arm of the International Sleep Products Association, is preparing for Better Sleep Month this May with a variety of activities planned to help consumers make the sleep-health-mattress connection throughout the […]

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Are you rethinking your retail strategy for the digital age? If not, you should. Consider the following 5 technological trends that are driving retail —and may lead consumers to your business For more retail trends, check out the January/February issue of Sleep Savvy, where we highlighted 20 consumer, marketing and demographic developments that will impact […]

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The search for a new mattress leaves a couple feeling at times unsatisfied — and even ignored For this issue’s Undercover, we sent a middle-aged couple out to shop for a new bed for the master bedroom of their new home in Southern California. The husband and wife own a 10-year-old mattress set purchased from […]

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You like a firm mattress. He prefers a pillow top. You stick to your share of the comforter. She monopolizes it like a zero-sum game. If these or other nighttime disturbances and sleep differences are keeping you awake, it might be time to consider a sleep divorce. So, What Is a Sleep Divorce? It’s not […]

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A recent series of studies suggest well-rested entrepreneurs analyze venture executive summaries better than those who sleep less Entrepreneurs are notorious for burning the midnight oil to get their fledgling businesses off the ground. However, a series of studies by Jeffry Gish, assistant professor of management at the University of Central Florida in Orlando, Florida, […]

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True Blue
07 February

Pantone has selected Classic Blue as the 2020 Color of the Year. The hue (Pantone 19-4052) is “a reassuring presence instilling calm, confidence and connection,” the Carlstadt, New Jersey-based color authority says. “Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Pantone 19-4052 Classic Blue highlight our desire for a dependable and stable […]

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Rich Man, Poor Man
07 February

Are you trying to decide if people are rich or poor? Forget about judging them by their clothes. Simply look at their face, research shows You can’t always judge a book by its cover, but can you tell whether a person is wealthy simply by looking at their face? Actually, you can — and with […]

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The Buzz That Was
07 February

Looking for a refreshing way to start the new year? Clean up your vocabulary by sweeping away tired jargon and shirking the slang In today’s busy-bee society, even the best buzzwords eventually lose their sting. And so it is that we bid farewell to the 15 buzzwords that Inc.com’s Max Totsky said must go in […]

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Financial analysts, retail experts and members of the bedding community share their views Mary BestEditor in Chief To help prepare for the new year, Sleep Savvy offers a pair of articles that analyze the retail environment in 2020. Business writer Phillip M. Perry provides insight into the current and looming economic challenges facing the nation. […]

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Placing a tooth under your pillow and waking up with cash in its place is a rite of passage for kids. What is the lore — and magic — of the tooth fairy? Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice […]

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An initial pillow fitting helps boost sales and aids customers in picking the right sleep ensemble Where should you begin the mattress rest-testing process with shoppers? At your pillow display, of course. The pillow is an essential part of a sleep ensemble, contributing as much as 25% to the overall comfort of a sleep surface, […]

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Looking for a better night’s rest? Try stuffing some money under your mattress. Metaphorically speaking, of course. Propping up an old, sagging mattress with stacks of Washingtons, Jacksons or Benjamins won’t improve your sleep. (It’ll just make for a lumpy bed.) But our research does indicate that saving up so you have some cash reserves […]

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Innersprings are being used throughout the mattress because they’re softer, smaller and more adaptable to the demands of bedding constructions At a time when sustainability has become a watchword, sleeper comfort is crucial and consumers can order mattresses with a simple click, springs makers want mattress retailers to know their products have it all covered. From […]

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Additives, bio-based building blocks and cooling features make foams more versatile, effective bedding components Polyurethane foams and their viscoelastic and high-resilience siblings have proven their flexibility in sleep products constructions, ushering in the age of specialty bedding, giving rise to hybrid mattresses and driving the industry-reshaping launch of boxed beds. Here we’ll examine how foams are […]

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Accessories are a great way to introduce consumers to this buoyantly supportive component As the quest for better sleep leads an increasing number of consumers to invest in better bedding, latex producers are preparing for a new wave of growth. To meet demand, companies are creating new formulations and constructions with enhanced features, such as […]

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To make 2020 your best year, care for and appreciate the consumers who keep you in business If your 2020 goals include selling more mattresses, boosting your average ticket, opening new stores, expanding e-commerce or improving profits (and what retailer’s goals don’t include one or more of those?), start with strengthening your customer service. Because […]

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Sleep Savvy outlines the top 20 retail trends to watch for in 2020 to help maintain a thriving business in the new year Hindsight, while 20/20, isn’t all that helpful when planning ahead. So, to start the new year off, we’re giving you Foresight 2020, a look at 20 consumer, marketing and demographic trends that […]

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For nearly a century, this furniture store in a Milwaukee suburb has found success in proven sales strategies — and by bucking current mattress industry trends Photography by Lila Aryan Photography  BILTRITE Furniture-Leather-Mattresses is led by third and fourth generations of the founding family, including Marty Komisar (from left); his wife, Gail Komisar; son Brad […]

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Bedding departments and sleep shops will encounter a volatile economic environment this year, with a number of factors creating uncertainty Editor’s note: The following article provides analysis and a forecast for the economy in general. It is not intended to provide a forecast specifically for the mattress industry. Also, the predictions in this article do […]

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