Some of the products being introduced by Nourison this summer.
SADDLE BROOK, N.J. — Floor covering and home accents manufacturer Nourison will add a virtual market to its summer schedule in addition to its plans to attend Atlanta Market and Las Vegas Market.
Set to begin at 1 p.m. on Aug. 18, the hour-long Zoom market session is designed to connect with Nourison dealers and interior designers who are unable to attend in-person markets. It will start with a short business discussion followed by a designer chat with David Santiago of Casi Santi Interior Design. Nourison will then preview new introductions for area rugs, carpets and home accents.
Nourison will support the virtual market with digital communications via e-blasts, landing pages, online catalogs, imagery and videos. The live session will be recorded and made available on Nourison’s website after the event to be viewed at any time.
“Hosting a virtual market allows us to safely connect with customers that we can’t see in-person and also allows us to connect with customers that normally do not attend markets” said Andrew Peykar, president at Nourison. “After receiving so much positive feedback from our spring virtual market, we knew this was a format that we needed to continue hosting.”
Set to show during Nourison’s summer markets are more than 100 new products. Additions include designs new to the Prismatic, Starry Nights and Kathy Ireland Home Malta area rug collections. Prismatic’s intros feature abstract painterly designs in multicolor and seafoam/silver colors, Starry Nights, with Nouri-Guard fiber protectant, included intricate floral patterns, and the Kathy Ireland Home Malta collection has new designs with classic Persian motifs and vintage style in blue, grey, beige and ivory. From the company’s Mina Victory Home Accents brand, new plush collections for kids and decorative throw pillows will all be on display.
Designers and dealers attending the virtual market will be able to take advantage of special promotions and place discounted orders at Nourison’s website. Trade customers can register for Nourison’s summer virtual market at its website, too.
For those planning to see the Nourison showroom in person in Atlanta or Las Vegas, the company is encouraging attendees to make appointments in advance as it will have limited staff present in the showroom.