Paramount is highlighting its new Nature’s Spa Aire line.
HIGH POINT — Paramount Sleep will present its new, self-named mattress line, the Paramount collection, at this week’s High Point Market.
The Norfolk, Va.-based bedding producer will also highlight its recently launched Nature’s Spa Aire collection.
“Classic East Coast luxury intersects next-generation innovation in the new Paramount line,” said Richard Fleck, Paramount’s president. “The brand is targeted to Millennials and Gen Xers who, according to a recent Better Sleep Council study, value sleep more than older audiences.”
He said the new line was a collaborative effort.
“We’ve spent a year collaborating with both new and long-time suppliers to create this collection, and we couldn’t be more proud to give it our company name,” Fleck said.
The beds feature CertiPur-US copper-infused, high-density contour foam, known for pressure relief, durability, heat dispersion and anti-microbial properties, officials said.
The Paramount collection also contains layers of New Zealand wool, cashmere, cooling gel memory foam, certified organic cotton and graphite-infused Talalay latex, all surrounded in knit and damask fabrics inspired by 1930s Art Deco designs. The collection features six mattress models retailing from $1,999 to $3,999.
Also debuting in the Paramount Sleep showroom is a new cooling fabric option for the Back Performance PS collection. The cool ticking creates initial cool comfort to help the consumer fall asleep faster, and combines with the breathable layers of the Back Performance line.
Retailers will also see the 2021 Nature’s Spa Aire collection. Designed for environmentally conscious consumers who seek natural materials, the Nature’s Spa Aire collection is comprised of four beds that balance comfort, support and pressure relief. Made with hypoallergenic materials that are naturally antibacterial and antimicrobial, they also feature a non-toxic, natural fire barrier.
Nature’s Spa is the exclusive mattress of the luxury resort Blackberry Farm, located in the foothills of the Great Smoky Mountains.
Paramount Sleep’s market showroom is located at 330 S. Wrenn St. All showroom visitors will be entered into a drawing to win a Paramount Collection luxury sleep product.