The Paramount collection will debut at High Point Market
NORFOLK, Va., Sept 18, 2020—Paramount Sleep Company® will present its new, self-named mattress line, the Paramount collection, at High Point Market, Oct. 13-21. Visitors to the Paramount Sleep showroom (330 S. Wrenn Street) will catch the first glimpse of the new line as well as the recently debuted Nature’s Spa® Aire collection.
Classic East Coast luxury intersects next-generation innovation in the new Paramount line. The brand is targeted to Millennials and Gen Xers who, according to a recent Better Sleep Council study, value sleep more than older audiences.
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“We’ve spent a year collaborating with both new and long-time suppliers to create this collection—and we couldn’t be more proud to give it our company name!” said Paramount Sleep President Richard Fleck.
The beds feature CertiPUR-US® copper-infused, high-density contour foam, known for pressure relief, durability, heat dispersion, and anti-microbial properties. The Paramount collection also contains layers of New Zealand wool-cashmere, cooling gel memory foam, certified organic cotton, and graphite-infused Talalay latex—all surrounded in elegant knit and damask fabrics inspired by 1930s art deco designs. The collection features six mattress models ranging in price from $1,999 to $3,999.
Also debuting in the Paramount Sleep showroom is a new cooling fabric option for the Back Performance® PS collection. The cool ticking creates initial cool comfort to help the consumer fall asleep faster. Combined with the breathable layers of the Back Performance line, the new fabric option ensures a comfortable night’s sleep from start to finish.
Visitors to Paramount’s High Point showroom also will see the 2021 Nature’s Spa Aire collection. Designed for environmentally-conscious consumers who seek natural materials, the Nature’s Spa Aire collection is comprised of four beds that balance comfort, support and pressure relief. Made with hypoallergenic materials that are naturally antibacterial and antimicrobial, they also feature a non-toxic, natural fire barrier. Nature’s Spa is the exclusive mattress of the luxury resort Blackberry Farm, located in the foothills of the Great Smoky Mountains.
Paramount Sleep’s High Point Market showroom is located at 330 South Wrenn Street, High Point, North Carolina. All showroom visitors will be entered into a drawing to win a Paramount collection luxury sleep product.
About Paramount Sleep Company® Paramount Sleep Company is a third generation, family owned mattress manufacturer based in Norfolk, Va. For more than 80 years, the company has remained one of the industry’s premier suppliers of high quality mattress systems. Available at many top retailers across the country, the company produces handcrafted mattresses under the unique brand names: A.H. Beard®, Back Performance®, HD Super Duty®, Hypnos®, Kiwi Collection, Nature’s Spa®, Paramount, and Bloomingdale’s Asteria™. For more information, visit www.ParamountSleep.com