The channeled Parker bed has a solid wood Santos rosewood frame. It is part of the Modern Penthouse collection at Ralph Lauren Home.
HIGH POINT — Theodore Alexander is debuting two new collections at this week’s High Point Market that kick off its new licensing partnership with Ralph Lauren Home.
Modern Equestrian includes 20 pieces including 11 wood pieces, and Modern Penthouse has 17 pieces including 11 wood pieces.
Made with solid mahogany and cerejeira in a mid-tone brown chestnut finish, Modern Equestrian is a nod to Ralph Lauren’s appreciation for the thoroughbred lifestyle.
This equestrian theme is also seen in Peninsula nutmeg leather-wrapped chairs and on Peninsula nutmeg leather-wrapped occasional tables, such as the Dalton cocktail and Dalton nesting tables that mimic the quality and craftsmanship of English saddlery.
Brass accents also are seen on the occasional table bases, on the brass canopy of the Dalton bed, the tiers of the Dalton side and accent table, and on the hardware of case pieces.
The collection has one bed, the fully leather-upholstered Dalton canopy bed, and one dining table, the rectangular Thayer open-pedestal-base table.
Modern Penthouse is more contemporary in design with some French and Art Deco influences. It is made with quartered Santos rosewood in a dark Rosewood finish. Like Modern Equestrian, it also features metal accents as seen in the polished stainless steel ferrules of the Parker dining chairs and on the feet of the Parker bed, which also features channeled leather on the headboard.
There is one bed, the Parker, and one dining table, also the Parker, which has a stainless steel base and inlaid stainless steel details on its Santos rosewood top.
Stainless steel accents are also seen on the base of the Pryce bedroom chest and on the supports of the Bryce bookcase, while the Parker hall and side tables have a quartered Santos rosewood frame and Nero Marquina marble tops. Acrylic is used on the frame of a two-drawer nightstand, while a companion three-drawer version sits on a metal base.
Beds start at $$2,200 retail, and dining tables start at $4,300 retail.
These are part of an overall assortment that includes items from previous collections with some 160 wood pieces, as well as 200 pieces of upholstery.
The pricing of the items is targeted to be about 25% below previous wholesale prices, making it a value for designers and their clients, as well as upper end retailers offering in-house design services.
Made at Theodore Alexander’s plant in Vietnam, the wood pieces are expected to ship by the end of the year, although Ralph Lauren stores will begin flooring the fall 2020 collections, including upholstery, in October.
The entire line will be available from the company’s warehouse in Conover, N.C., which will support dealers across North America with quick-ship capabilities.
The licensing partnership is one of the more recent at Theodore Alexander, joining a list of prestigious designers including Jamie Drake, Alexa Hampton, Stephen Church and Steve Leung.
“Ralph Lauren is one of the most recognized brands in the world, certainly the most recognized American luxury brand in the world,” said Neill Robinson, president, Theodore Alexander USA.
“All aspects of the creation of a piece of Ralph Lauren furniture are deliberate, from the design, to the materials, the construction and the finish,” he added. “They are combined to create a lifestyle that is truly Ralph Lauren. Our factory is one of a few in the world that can do this to their specifications and standards.”
Buyers can see the new collections at the Theodore Alexander showroom at 229 W. Russell St.