Walker Edison’s new studio has different flooring throughout and is designed to accommodate different styles with details including real brick, kitchen cabinets, window nooks, doors, and versatile window frames.
SALT LAKE CITY – Walker Edison, a ready-to-assemble furniture provider, has added a new 20,000-square-foot photo and video studio to its corporate headquarters.
“As an e-commerce company, visual content is directly connected to how well our product sells,” said Lance Ferguson, Walked Edison vice president of sales. “This new studio will allow us to continue growing and bettering that content to support our growth in sales. We are thrilled to see our products thrive and sell even better with the advancements and tools that the team is being given.”
Ferguson said the new studio will provide the space needed to keep up with the company’s rapid growth and increase efficiency, as it allows up to seven full-time photo and video teams to work simultaneously.
“The studio was designed by our in-house photographers and stylists,” said Alexis Hansen, Walker Edison visual content manager. “Having them be the designers led to a space that will directly meet our needs as well as those of our e-commerce partners. It seamlessly highlights Walker Edison products as it was built specifically to showcase everything from side tables, to TV stands, to king-size beds.”
Each detail of the new studio allows for improvements to content quality along with efficiency, according to the company. With no natural light in the studio, the team maintains 100% control of lighting, which Hansen said ultimately leads to better visual content.
Both still photography and video can be created in the same rooms due to the fixed walls throughout the studio. There are 17 rooms, four full kitchens with movable islands, a 22-by-20-foot seamless wall and two indoor patios.
The company said each room has different flooring and is designed to contain three to five different looks to accommodate different styles for various partners and social media outlets. This goal is supported through details including real brick, kitchen cabinets, window nooks, doors and versatile window frames.
“This is the third photo studio we have built since starting Walker Edison, and they continue to get better each time,” said Brad Bonham, Walker Edison CEO. “This was a big investment but well worth it to continue producing industry-leading content.”