SEATTLE – Amazon said this week’s Prime Day event delivered the two biggest days ever for third-party sellers, which are mainly small- and medium-sized businesses.
“We are thrilled that Prime Day was a record-breaking event for small and medium businesses worldwide, with sales surpassing $3.5 billion, an increase of nearly 60% from last year,” said Jeff Wilke, Amazon CEO worldwide consumer. “We look forward to providing more opportunities for our selling partners to grow and customers to save throughout the holiday season.”
The company said it’s on track to invest $18 billion this year to help small- and medium-sized businesses to succeed. This included setting up a promotion for the two weeks leading up to Prime Day that helped drive more than $900 million in sales for small businesses.
During those two weeks before Prime Day, customers shopped from small businesses across all 50 U.S. states, with small businesses included in the promotion in Utah, California and New Jersey seeing the biggest sales per capita.
Wilke said Prime members shopped across a variety of categories from small businesses to top brands, with items for the home as one of the best-selling categories. The more than 150 million paid Prime members saved more than $1.4 billion on Prime Day 2020, according to Amazon, with the fastest delivery arriving in just 29 minutes and 54 seconds.
This year, Amazon said even more Prime members opted to ship items to its hub pickup locations vs. last year. As of the end of Oct. 13, the top 10 U.S. cities where Prime members used a hub locker or counter service were Brooklyn, Chicago, Dallas, Las Vegas, Los Angeles, New York City, Philadelphia, Portland, San Jose and Seattle.