ATLANTA – Serta is revamping its Perfect Sleeper collection, which features innovations designed to maximize comfort, relief and safety, the company says.
Serta is introducing the new offerings at Serta Simmons Bedding’s virtual tradeshow, themed “Leading the Way.” The event is hosted by celebrity chef and TV host G. Garvin and streamed live from SSB’s headquarters Sept. 23-25.
Serta’s new Perfect Sleeper products boast an exclusive array of new foam technologies including the all-new HexCloud Foam, which helps provide more than 40% better pressure relief on average compared to previous Perfect Sleeper flat models. The new line will be available in stores nationwide in 2021.
“Especially this year, it was important for us to strive for innovations within our portfolio that deliver on what consumers need and want: a restorative sleep experience,” said Laura Brewick, Serta’s vice president of marketing. “That’s what inspired our most comfortable Perfect Sleeper line in company history.”
Serta’s HexCloud Gel Memory Foam uses geometric cut-outs for cool, contouring relief, helping to redistribute pressure throughout the body while also creating a cradling effect.
Select Perfect Sleeper models also will feature BubbleCloud Foam, an exclusive pillow-peaked foam that delivers cushioning support; WonderCloud Memory Foam, which cradles the body; and CoolFeel Fabric, a breathable cover with a cool-to-the-touch sensation from technology that is plant-derived. The bio-based phase change material consists of 53% bio-based content and is certified through the USDA BioPreferred Program.
Serta’s parent company, Serta Simmons Bedding, recently announced a partnership with HeiQ V-Block to bring an exclusive, antimicrobial technology to the Perfect Sleeper line. V-Block kills 99.99% of bacteria that cause unpleasant odors, discoloration, staining and deterioration, officials said.