HIGH POINT – AW Inds. says its new lavender-infused Sleepwell line offers a prescription for today’s stressful times. It’s one that provides sleepers with a calming night of sleep. “Calm, cool and sustainable” is the tag line for the lavender line, which features a triple comfort choice at a $999 retail.
“This has been a stressful year,” said Paul Kahl, vice president of sales for AW Inds. “Our calming story is one that resonates with consumers.”
The line will be accompanied by a lavender-infused pillow with a lavender spritzer, targeting a $59 retail.
Sleepwell’s first Hybrid Zippered Cover collection features a lavender-infused phase change material in the top layer of the foam. The new cover features a bouquet of lavender flowers in the design and uses Repreve, a branded recycled performance fiber used to make sustainable textiles with wicking, odor control and water resistance properties. The mattresses include a 950 individually wrapped coil design with foam encasement.
Sleepwell’s other introductions include a hybrid in a box available in three versions: 10-inch, 10-inch two-sided, and 12-inch two-sided, with cool-to-the-touch covers.
The Cherry Blossom II collection has been updated with a new innerspring unit with 850 individually wrapped coils and a cool-to-the-touch cover with Repreve fibers.