Spectra Home’s Turner sofa is shown here in an Iceberg Cognac-finish leather.
HIGH POINT – Upholstery vendor Spectra Home will debut at Premarket a full stationary leather program that will offer a strong in-stock offering of goods warehoused here for quick shipment as well as additional groups and customization opportunities out of its manufacturing operation in China.
The program will play to Spectra Home’s competitive strengths in the category – it owns its own leather tannery – and quality features that include eight-way hand-tied construction, hardwood frames and down-filled cushions for seats and backs.
“We strive to bring better quality goods out of Asia vs. the lowest price point,” said Executive Vice President Jim Telleysh.
In addition to the construction features, he added, “We use only top-grain aniline-dyed leathers with no splits, matches or bonding.”
A new logo helps define Spectra Home’s leather program in its showroom and on retail floors.
Sofas will retail from $1,799 to $2,999 and address a range of scales from 79 inches to as large as 118 inches. The program offers 35 sofa groups, 10 of which always will be stocked in High Point for shipment within 48 hours of order. A dozen leather accent chairs also are always in stock for quick shipping. Retailers ordering other groups or custom leather covers on the stocked groups can expect 10- to 12-week service out of China. Fabric frames also will be available in leather for special order out of China. “The only restriction there is if it’s a slip-covered frame,” Telleysh said.
Spectra Home has sold leather upholstery for years, but the category didn’t have a lot of focus until now.
“We had customers come in who didn’t realize we’re really in the leather business because of the way the showroom was set up,” Telleysh said, noting that leather goods previously were scattered throughout the space.
At Premarket in Spectra Home’s 200 N. Hamilton St., Suite 213 showroom, buyers will see a dedicated leather gallery featuring the 10 sofa groups and the accent chairs always stocked in High Point.
Also on display will be point-of-purchase materials to support the leather program at retail. Those include a dedicated “Spectra Leather” logo, banners and hang tags.
“We’ve brought in fresh, new groups to go with best-sellers,” Telleysh said. “It’s now a bona fide leather program the reps can go out and sell to retailers, and the retailers now have a program they can sink their teeth into on their floors.”
Telleysh noted that several of its major customers have said they won’t be at Premarket or October market due to COVID-19-related travel concerns. To that end, Spectra Home is developing digital assets to present the leather program to key customers.
“We’re starting now on photography and digital work so that we can set customers up for a digital conference and virtual walk-through in the showroom,” Telleysh said.
