VANCOUVER, British Columbia – Nursery and children’s furniture resource Storkcraft is launching its newest innovation in the nursery category on www.target.com at the end of this month, marking the first time the companies have partnered on an exclusive, online-only item.
The product is the Arizona All-in-One Convertible Crib and Changer, which combines a crib with a full-sized storage drawer and an attached changing table, a changing pad, another storage drawer and more.
“In bringing the Arizona to life, we wanted to provide families with the best all-in-one combination of nursery essentials,” said Adam Segal, CEO of Storkcraft, which also is celebrating its 75th year. “The Arizona ties together all of the nursery must-haves in a timeless, easy-to-match aesthetic and gives families everything they need right out of the box.”
He added, “The Arizona perfectly ties together a convertible crib with a full-size storage drawer, an attached changing table with a water-resistant changing pad and additional drawer, and an innovative touch – a portable, standalone fabric hamper that can be used to store laundry or toys.”
The product has a suggested retail of $359.99 and comes in two gender-neutral, non-toxic finishes: Classic White and Cool Gray.
I’m Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.