JAMESTOWN, N.C. — The Design Network has announced a new partnership with Michaels Stores to highlight the North American arts and crafts brand in streaming media service this fall and winter.
“Michaels is absolutely iconic to the makers space,” said TDN President Katlyn Wilson. “We are ecstatic to marry its hallmark brand with TDN’s creative vision for streaming content.”
TDN and Michaels are joining forces to produce two dynamic branded series, and the premiere of each series is significant to important initiatives for Michaels, outfitting both artists and holiday shoppers.
With fine art in focus, each episode of the five-part Commissioned unveils the detailed and unique process of one artist’s creative journey, and each will bring an original piece of artwork to completion. The show premieres Sept. 19 at 8 p.m. EST.
Meanwhile, Sleighed pits competitors head-to-head, highlighting dozens of holiday home creations from glistening gingerbread tabletops to abundantly trimmed trees. Each episode of Sleighed is hosted by Sharzad Kiadeh, and the show premieres Nov. 5 at 9 p.m. EST.
“This is an exciting opportunity for us to collaborate with The Design Network on the development of programming truly centered around creativity,” said Ron Stoupa, Michaels senior vice president of marketing.
The Design Network is a streaming media network available on on Samsung TV+, The Roku Channel, Xumo, Vizio Smartcast, Redbox, Rakuten TV and Plex. TDN was founded by Jason Harris, co-owner of Top 100 retailer Furnitureland South in Jamestown, N.C.