LEXINGTON, Ky. – Digital programs have rapidly gained in importance during the COVID-19 pandemic, and successful mattress retailers must be tapping into this “digital acceleration,” Tempur Sealy International says.
TSI has identified four emerging consumer trends that it has incorporated into its new Retail Edge Rebound program, an expansion of the company’s Retail Edge retailing training program.
The new trends are:
- A decade’s worth of digital trends has occurred in a few months.
- Concerns for safety and security are becoming permanent behaviors.
- Product discovery is moving off the showroom floor.
- Retailers are connecting with the shopper’s new economic mindset.
Focusing on these trends, TSI recently hosted its first public Retail Edge webinar with the home furnishings retail community. The company called it “a huge hit.”
“Dealer attendance exceeded all our expectations,” TSI said. “There were nearly 500 external attendees for the seminar.”
“Tempur Sealy is the world’s largest bedding provider, but we believe that being a category leader is about more than just shipment volume or market share,” said Steve Rusing, executive vice president of Tempur Sealy International and president of U.S. sales. “It is about being the leading industry resource for our retailers by providing consumer insights and solutions.”
TSI reported more than 1,500 immediate downloads on its step-by-step Playbooks across all seven Retail Edge solutions programs.
Tempur Sealy’s Retail Edge platform, which launched a few years ago, has been well-received by the retail community. Retail Edge contains retailer-based solutions in the areas of traditional media advertising, digital and social marketing, connecting online to in-store, overall in-store experience, assortment planning and RSA engagement.
E-commerce and user experience programs were recently added to the solutions portfolio.