PHOENIX — Tuft & Needle, housed under the Serta Simmons Bedding portfolio, will incorporate antimicrobial technology by HeiQ into its Mint and Original mattresses available online.
With HeiQ’s antimicrobial protection, the two Tuft & Needle mattresses are equipped to attract harmful bacteria, then break it down and kill it to prevent unpleasant odors and deterioration. The exclusive technology is embedded into the mattress cover at the time of textile manufacturing. It is available on the Mint mattress at no additional cost.
In July, SSB announced its partnership with Switzerland-based HeiQ Group, becoming the first company to bring HeiQ NPJ03 to the U.S. bedding industry. This technology will be available on select Serta and Beautyrest mattresses, and SSBis currently pursuing approvals for antiviral properties through the U.S. Environmental Protection Administration.
Vicky Jarrett has worked with various furniture industry publications — including Furniture Today, Retail Ideas, Our State magazine and Casual Living — for more than 20 years and rejoined Furniture Today as Managing Editor in 2016.
