This bed is part of Driftwood, the newest Dick Idol collection at Woodbrook Designs. It is made with solid white oak and shown in a finish called Harvest Brown.
HIGH POINT — Woodbrook Designs latest licensed collection with famed outdoorsman and artist Dick Idol ventures into a casual contemporary aesthetic for the first time, offering dealers a chance to broaden its reach on their floors.
Driftwood is a clean-lined bedroom whose design aesthetic Woodbrook Designs owner Terry Seitz described as “mountain modern.” It is made with solid white oak and available in two low-sheen wood grain bearing finishes: Silver Gray and Harvest Brown, a mid-tone brown finish.
The collection includes a panel bed, which is available with optional footboard storage. The bed also has two distinct wrap-around metal panel designs on the headboard. One design features two vertical panels, and the second design features a vertical and a horizontal metal panel.
Each panel features a signature Dick Idol design that could be interpreted as the shape of a river, the shape of tree branches or the shape of antlers.
The group also includes a wall mirror, a floor mirror, a drawer chest, a dresser and nightstands with USB ports and electrical outlets. Case pieces offer full-extension English dovetail drawers, front and back, as well as felt-lined top drawers and cedar-lined bottom drawers.
Beds are targeted to retail at $999 for a queen and $1,299 for a king.
“I think it’s a winner; I think we are going to do really well with this,” Seitz said, noting that he believes the clean-lined mountain modern look will be a hit all around the U.S. Previous designs have focused largely on Western designs inspired by the surroundings of Idol’s Montana home.
Driftwood can be seen at the Woodbrook Designs showroom on the third floor of 812 Millis Ave.
“This will fit anywhere,” Seitz said of the mountain modern design. “A lot of my contemporary dealers are looking at this. It is totally unique.”
In addition, outside the Dick Idol collection, Woodbrook Designs is showing 10 new occasional table groups sourced from Mexico. These include tables with gypsum, onyx, travertine stone and parota wood tops and metal bases.
There are also two new writing desks sourced out of Mexico retailing at $999 and new dining and cocktail tables from India featuring solid acacia tops, retailing at $599 and $299, respectively.
Another signature category for Woodbrook Designs this market is consoles made in Indonesia. These are made with metal frames surrounding a slab of solid suar (pronounced Sue-R). They retail at $999 for a 54 inch version, $1,199 for a 60-inch version and $1,299 for a 72-inch version.